Send us one piece of your long-form.
We'll cut the first clip. Free.
No audit. No conditions. No sales call to sit through. Just the clip.
Your future clients are watching short-form right now.
None of it is yours.
They don't search anymore. They scroll — hours a day inside a feed that hands them 90-second clips from strangers. You're in that feed — or you're invisible.
You can be the best coach in your niche and still get scrolled past.
Not because you're not good enough — because you're not in the feed.
This is what Shortz looks like.
CUT FROM LONG-FORM. HOLDS ATTENTION. READY TO POST.
We don't make clips.
We engineer attention.
A clip lives or dies in the first seconds of a scroll. Four levers decide which way it goes — and the first one decides whether the other three are ever seen.
The hook — second 0 to 1.5
The one the other three depend on.
The viewer's attention is already shattered when your clip hits the feed — 11 things watched in the last 2 minutes, the next swipe a millimeter away.
Your first sentence has to land before they decide.
Machine-gun pacing
Every "um," every pause, every breath that doesn't earn its place — cut.
The feed pays for watch-time. So do we.
The retention loop
Open one question early. Pay it off at the very end.
They can't leave while the loop is open.
The cover frame
The one frame the feed shows before playback.
If it doesn't stop the thumb, none of the editing matters.
scares the wrong people.
Reach used to have an address.
Now it finds them.
Ten years ago a Google ranking was a business. Five years ago a YouTube channel was a business. Today it's the cut.
Short-form isn't a trend. It's the final shape attention took.
Every week you don't post
is reach you can't buy back.
While you "think about your strategy," a less-experienced coach is taking the audience that should've been yours.
30 clips a month puts you in front of roughly 50,000 new strangers.
Skip the month and that reach doesn't wait around — it compounds for the coach who posted.
12 months of consistent short-form builds a position you can't buy back later. At any price.
You're not deciding whether to spend — you're deciding whether to spend attention or cash.
Before you send the link.
The honest answers.
Do I need a big following first?
No. The feed hands your clip to strangers who've never heard your name — that's the whole point of short-form. You get distribution before you have an audience, not after.
What do you actually need from me?
One piece of long-form you already have — a podcast, webinar, recorded call or talking-head video. You drop the link; we find the moments worth cutting. No briefs, no scripts, no calls.
How fast do I get the first clip?
Within 24 hours of you sending the link. One real, ready-to-post vertical clip cut for your brand — free, no strings.
What does it cost after the free clip?
Nothing until you've seen the free one work. If you want more, we work with a handful of coaches at a time on a simple monthly basis — no contract, cancel whenever. We only talk numbers once the first clip has proven itself.
Will I have to be on camera or write scripts?
No. Everything comes from footage you've already recorded. You keep doing what you do; we pull the best 8–15 moments hiding in each long-form.
Why start now instead of later?
Reach compounds for whoever posts — and the slot in your niche's feed goes to whoever shows up. Every week you wait is reach you can't buy back later, at any price.
You scrolled the whole thing.
Now send the link.
Same offer as the top — one clip, free, within 24 hours. Cut by the founder, not a mill.
We'll cut a real clip for your brand. You post it. You see what happens.
I believe short-form is the biggest unfair advantage a coach has ever had — for the first time in history, your next clients are one clip away.
No mill, no templates — I watch every long-form myself, so that clips actually land.